Main Schools & Programs Image

Bachelor of Arts in Business Communication in Sales and Marketing

View All BABC Specializations
Close Window Close Window
BACHELOR OF ARTS IN BUSINESS COMMUNICATION SPECIALIZATIONS
BABC in Communication Management
BABC in Sales and Marketing

Laying the groundwork for excellence. The ability to compete in the fast-moving, creative arena of sales and marketing requires core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces. This specialization gives you the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication.

Candidates who complete this program:

  • Integrate Marketing, Sales and Service into a complete model of marketing for an organization
  • Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers
  • Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
  • Identify leadership qualities and to assess the effectiveness for future, personal, career directions
  • Develop foundational business communication knowledge and skills through the core courses

Who should enroll:

This degree program is designed for students who are interested in developing careers in either sales or marketing or already hold current positions in either area. Marketing and/or sales managers and directors who take this specialization will learn how to coordinate both types of business functions and leverage each to increase bottom-line performance. This program also will appeal to those who want to further their education and seek a master degree in this core specialization.

HOW TO APPLY:
Your course sequence will be determined in cooperation with your academic advisor.
CURRICULUM
1 Orientation Course - no costNo Credit
12 Business Communication Courses36 Credits
2 Interdisciplinary Courses6 Credits
1 Elective (BBA or BC course, level 300 - 499)3 Credits
4 Specialization Courses12 Credits
1 Capstone Course3 Credits
TOTAL Required for Graduation
60 Credit Hours
1 Orientation Course - no costNo Credit
JIU 101Successful Online Learning
12 Business Communication Courses36 Credits
BBA 311Using the Internet in Business
BC 322Business Presentations
BC 345Organizational Communication
BC 350Human Communication
BC 352Fundamentals of Business Writing
BC 355Business Communication Contexts
BC 360Communication Technologies
BC 370Public Relations
BC 372Intercultural Communication
BC 375The Evolution of Communication Media
BC 380Team Communication
ETH 401Making Ethical Management Decisions
2 Interdisciplinary Courses6 Credits
BC 300The Art of Human Experience
MATH 301Business Mathematics
1 Elective (BBA or BC course, level 300 - 499)3 Credits
  
4 Specialization Courses12 Credits
BC 400Integrating Sales and Marketing with Service
BC 401Communicating with Markets
BC 402Managing the Sales Force
BC 403Professional Development and Leadership
1 Capstone Course3 Credits
BC 491Business Communication Capstone

Transfer Credit for Applicable Courses