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Master of Business Administration in Leading the Customer-Driven Organization

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The customer comes first. The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing. This program examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers – both external and internal. Our core MBA curriculum in business, ethics and leadership fundamentals provides the perfect foundation for this highly-valued specialization.

Candidates who complete this program:

  • Create a systems approach to integrating business systems for effective internal and external customer service management
  • Develop a customer centered focus that has a positive impact on organization performance
  • Create strategies for organizational change
  • Employ quantitative and qualitative decision-making tools
  • Develop foundational business communication knowledge and skills through the core courses

Who should enroll: Business leaders and those seeking positions of leadership and influence within customer-centric organizations will find this degree program especially valuable. Typical students include CEOs, COOs and other executives who seek to empower their sales and service teams, global or international sales directors, director of sales and service, territory sales directors as well as sales and/or service managers, as well as those aspiring to such positions. The expertise gained from this progressive specialization can be applied to any field or industry that has internal or external customers. Combine the functional knowledge gained in the MBA program with the leadership skills that will help you and your organization to excel.
HOW TO APPLY:
Your course sequence will be determined in cooperation with your academic advisor.
CURRICULUM
1 Orientation Course - no costNo Credit
6 Business Administration Courses18 Credits
1 Graduate level (500-699) BC or MBA course3 Credits
4 Specialization Courses12 Credits
1 Capstone Course3 Credits
TOTAL Required for Graduation
36 Credit Hours
1 Orientation Course - no costNo Credit
JIU 101Successful Online Learning
6 Business Administration Courses18 Credits
BC 607Leading from a Global Perspective
ETH 501Making Ethical Management Decisions
MBA 502Economics and Competitive Strategies
MBA 503Managerial Accounting
MBA 504Financial Management
MBA 505Marketing Management
1 Graduate level (500-699) BC or MBA course3 Credits
  
4 Specialization Courses12 Credits
BC 605Leading the Customer-Driven Organization
BC 606Managing the Customer Experience
BC 612Influence Strategies for Organizational Change
MBA 562Judgment and Decision Making
1 Capstone Course3 Credits
MBA 580Capstone

Transfer Credit for Applicable Courses